This is a great time for Shah Rukh Khan. Twenty-three films were released by him in 2023, and the first two of them, Jawan and Pathaan, were both considered to be all-time hits. In addition, Dunki, the third album that was released, was a satisfactory success, and it demonstrated beyond a reasonable doubt that the superstar is here to stay. And now it has been brought to light that even when it comes to endorsements, he is also at the top of the industry.
On the list of celebrity endorsements that were broadcast during the Indian Premier League 2024, Shah Rukh Khan and Ajay Devgn are found at the top.
According to a report that was published in The Economic Times on May 2nd, Shah Rukh Khan and Ajay Devgn are at the top of the list of celebrity-endorsed advertisements that have been broadcast throughout the first 37 matches of the ongoing Indian Premier League (IPL). According to the data obtained by the newspaper from TAM Sports, the percentage of their advertisements’ share was a staggering 19%. Sporta Technologies, Vishnu Packaging, K.P. Pan Foods, Playgames 24*7, and Coca-Cola India were among the marketers that contributed to the celebrity endorsements, accounting for 65 percent of the total.
In addition, the study from the Economic Times stated that during the Indian Premier League (IPL) tournament that took place the previous year, Aamir Khan was the most prominent figure in terms of the number of advertisements for celebrity television commercials. Hardik Pandya comes in second with a 7.4% part of the ad volumes this year, following Virender Sehwag, who holds the top spot among sports superstars with a 7.5% share of the ad volumes. Virat Kohli was the most famous athlete in the Indian Premier League in 2023.
In addition, the data provided by TAM Sports shed light on the fact that the proportion of celebrity-endorsed advertising to the total volume of television advertisements during the Indian Premier League 2024 is 61%, whereas the percentage was 75% the previous year. In the meantime, the percentage of advertisements that did not feature celebrities increased from 25 percent to 39 percent this year. Ecom-Gaming, Pan Masala, Aerated Soft Drink, Face Wash, and Paints were the top five categories for celebrity advertisements, according to the research. These five categories accounted for a significant portion of 75% of the total volume of advertisements.
When it comes to Ajay Devgn, he kicked off the year with the release of the spooky thriller Shaitaan, which was a huge success. After that, the sports movie Maidaan, which received a lot of positive reviews, came out. The talented actor is scheduled to release three more films this year: Aurion Mein Kahan Dum Tha on July 5, Singham Again on Diwali, and Raid 2 on November 15. Auron Mein Kahan Dum Tha is scheduled to be released on July 5.
